I first read about the “Hedgehog Concept” in an article on the Agile Lifestyle website. The article is over a year old, but the concept was developed by Jim Collins and has been around for several years. The Hedgehog Concept is basically the idea that if a person (or a business) can find a way to make money doing something they’re deeply passionate about and have an innate ability for (or do better than anyone else), they will be successful.
Besides the obvious fact that it’s the “Breakfast of Champions,” I like that it’s wholesome and has a positive effect on the body. I try to be “wholesome” and have a positive effect on those around me too.
Either a refrigerator or a blender.
Seriously … I’d be a duck.
Ducks aren’t considered the most beautiful of creatures, but if you’ve spent any time observing them, there are a few things you’re bound to notice. And they’re things I happen to admire and see in myself and other designers.